USER INSIGHTS + CROSS-FUNCTIONAL PROGRAMS + OPERATIONAL SYSTEMS
Hi, I'm Jas!I help teams turn nuanced signals into insights, better product decisions, & scalable programs.
ABOUT ME
I work at the intersection of customers, products, and programs. My background in customer support and product has taught me how to spot patterns in real customer experiences, work cross-functionally to turn those insights into action, and improve processes for GTM teams and end users along the way. My work spans user research, Voice of the Customer, accessibility, product operations, and program development.
My work has built lasting customer insight systems, reduced support tickets by up to 46%, and accelerated accessibility improvements tied to multi-million-dollar opportunities.
I wear many hats, but always aim to improve experiences with empathy and curiosity.
Selected work
- 01Feb 2023 – Dec 2024
Scaling accessibility research
Co-developing a cross-functional accessibility working group, leading 11 mixed-methods studies, and coordinating an external vendor audit to move accessibility from reactive to proactive.
Outcome11 studies, a third-party audit, and 9 critical bugs fixed immediately
Read case study → - 02Apr 2025 – Present
Growing a Voice of the Customer program
Designing and implementing a formal VoC program that turned siloed customer feedback into a systematic, scalable repository for product decision-making.
Outcome46% and 38% drops in related support volume after recommended launches
Read case study → - 03Jan 2026 – Aug 2026
Leading support through a major product rebrand
Building the Support operating model for a company-wide transition from Coda to Superhuman Docs — six months of launch readiness, real-time monitoring, and reporting that turned frontline signals into product changes.
Outcome38% and 54% month-over-month drops in the two biggest post-launch issues
Read case study →
By the numbers
- users across products I've supported
- 40M+users across products I've supported
- connecting product teams & user needs
- 6+ yearsconnecting product teams & user needs
- customer conversations synthesized
- 1,000+customer conversations synthesized